Healthy, sustainable lawns and landscaping are essential to protecting our rivers, estuaries, lakes and streams. At ScottsMiracle-Gro we are committed to doing our part to ensure our lawn care products advance water quality and conservation initiatives across the nation.
We’re also committed to bringing water stakeholders together to raise awareness about critical issues facing water quality and conservations and also how consumers can play a vital role in preserving a critical natural resource.
Stakeholder outreach through public forums and environmental partnerships, along with consumer education initiatives, have been part of ScottsMiracle-Gro’s environmental advocacy efforts for years.
Educating consumers about responsible lawn care and landscaping practices is critical, because while some solutions to water quality issues are expensive and long-term, homeowners can positively affect our waterways everyday by how they care for their lawns and gardens.
To enhance our efforts, in 2011 ScottsMiracle-Gro embarked on a multi-year commitment to new consumer communication, education and grassroots outreach regarding water quality and conservation. This commitment includes incorporating water quality and conservation messaging into consumer advertising, dedicated websites and other digital outreach tools for consumers, as well as funding for educational outreach efforts with environmental partners and local organizations.
“We have seen the success of consumer education efforts regarding sustainable lawn care practices in many different areas” said ScottsMiracle-Gro CEO Jim Hagedorn. “Making sure consumers know how they can get great results from our products while also protecting and preserving water is critical not only to the supply of clear, clean water, but also to our company.”
Hagedorn added: “ScottsMiracle-Gro is proud to share its resources and also the expertise of a team of associates dedicated to reaching out to both communities and consumers to help ensure vital waterways are protected for generations to come.
Learn more about ScottsMiracle-Gro’s water-related sustainability initiatives.