Block party: BIG unveils plans for LEGO House in Denmark
Rendering: Bjarke Ingels Group/LEGO Group
It is one of our great dreams at BIG that we are now able to design a building for and with the LEGO Group. I owe a huge personal debt to the LEGO brick, and I can see in my nephews that its role in developing the child as a creative, thinking, imaginative human being becomes ever stronger in a world in which creativity and innovation are key elements in virtually all aspects of society.
Architect firm BIG (Bjarke Ingels Group) has designed a building that encapsulates what LEGO play and LEGO values are all about. The creative use of the LEGO brick shape is a true visualization of the systematic creativity that is at the core of LEGO play, so we believe that this is the right look for the LEGO House. And it simply looks amazing.
It is our wish that the LEGO House is used by both visitors and the citizens of Billund; the birthplace and hometown of the LEGO Group. For this reason a large part of the building – 1,900 square meters - will be a covered square with free access for the public, and we hope it will be a natural gathering point for people living in Billund as well as visitors. We do not know what specific activities will be in the house.
Ingels avoided the obvious design motifs in his proposal and instead offered a structure as minimal and modern as any contemporary art museum. Multi-colored bricks are used as accents, but Ingels instead tried to infuse the building’s structure with the interactivity Lego is known for. The Lego House features a series of terraces, equal parts Lego and Q*bert, that allow children to climb to the top of the building and experience the landscape from an entirely different perspective. A 1,900-square-meter covered courtyard is open to the public and free play. There will also be copious opportunities for kids of all ages to stack a nearly limitless number of bricks. Unlike other themed destinations, the Lego House encourages creativity over media tie-ins.
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