When it comes to taking something old and making it new again, taking the less complicated route often yields the most dramatic results.
Take, for instance, the work of Dutch-born, Helsinki-based product designer/photographer Willem Heeffer. His new collection of “clean conscience” Drum Lamps are still very much old washing machine drums — no amount of overwrought upcycling magic can completely obscure that fact. Instead of distorting and concealing his source material to make it completely unrecognizable, Heeffer simply employs powder coating with a matching fabric braided electricity cable and voila — a washing machine drum lamp is born.
Heeffer says: "When I work with old materials I take them out of context, use it in an unexpected way to create something new. The goal is to first see a beautiful product after which you discover the history behind it. Only then the products are no longer viewed as trash and have become design pieces."
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