Images: BOOM

Still, BOOM will have to work extra hard to win the right kind of socially-focused, culturally-savvy resident. It's not nestled in the resurging hipness of Palm Springs, rather, it's on the fringe, in a community called Rancho Mirage, where sleepy golf courses and stucco-covered condos aren't a huge draw. For BOOM to succeed in luring the right brand of design-enthusastic retirees, it will likely have to draw them out of big cities where they have access to urban amenities like world-class restaurants and well-funded museums.

 

And while catering to active older people with non-traditional draws like a "rooftop disco" — insert visions of Cocoon in the desert — there are some issues with designing what's essentially a theme park for gay retirees. Healthy, young tourists likely won't want to spend their vacation staying at a retirement home, even if they're welcome, and locals might not want to do their shopping at a nursing home, where extensive healthcare facilities — however well-designed — are so prevalent. There's also the possibility that many potential straight residents who are interested in the design won't feel comfortable in a community driven by gay culture.