Introducing the IKEA Leko?
Over at Fark.com one commenter called "TheYeti" — who admits they've been watching too much Lost — has been analysing the name "Christophe Grozs":"Anagrams for Christophe Grozs contain the word scherzo and scherzi. Wiki: Scherzo (plural scherzi) is a piece of music or a movement, in a certain style, that forms part of a larger piece such as a symphony. The word "scherzo" means "joke" in Italian. Sometimes the word scherzando (joking) is used in musical notation to indicate that a passage should be executed in a playful manner."It has also been noted that there is a rather handy Hungarian chess grandmaster called Peter Leko, although what this alludes to — other than game playing — I'm not too sure. My French and Swedish are both admittedly woeful, but maybe the car's name is internationalised shorthand for "L'Eko" ("Eko" being Swedish for "eco")? Or maybe it refers to Mr Eko, one of the many mysterious characters in Lost? (OK, I have to admit I've also been watching too much Lost.)Elsewhere, some people have been scrutinising the website's HTML code for clues. At Digg a commenter called "tavallai" has spotted probably the most revealing clue of all:It's a carshare scheme. Until they changed the HTML code and Flash filename, it referred to the movie as "covoiturage.swf" which is French for carpooling. Indeed, the Flash filename does now read as "siteEKO.swf". Is IKEA going to launch a carpooling initiative at its French stores on 1 April? Interesting, but not exactly up there with the launch of its very own (flat-packed?) car.
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