In the same way as one can purchase accessories and additional companions for Barbie dolls, will consumers be able to purchase accessories which creates hyperreal relationships? Let us try to imagine when certain hyperreal dog relationships become a commodity product and consumers have the choice to decide which experience to indulge in. Regarding Maslow's theory of human motivation (1954), all individuals must satisfy certain needs. Specific relationships can perhaps be purchased as supplements to aid one in fulfilling certain needs, resulting in a new form of hyperreality. Pet plus offers various packages acting as social supplements encouraging further interaction between humans and their dogs. Pet Plus invites you to embark on a brand new social adventure!
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