It seems to me that the folks over at Philadelphia-based MIO just can’t do wrong. Perhaps best know for the line of 100% molded wool SoftBowls -- their production require less than one tenth of the energy needed to produce similar ceramic vessels -- MIO’s good green work in the world of interiors is creative, committed, and very au courant (check out the Rubber Stool to see what I mean).


MIO's latest and greatest product is Loop, a durable, breathable, and textile-like material -- use it for a wide array of DIY home projects -- made from recycled spun bonded high-density polyethylene. The material is called Loop because of the material's closed-loop manufacturing scheme: With each purchase of Loop (by the yard) MIO supplies customers with a pre-paid envelope that they can use to send back the material to the company when it's no longer needed or wanted. This ensures that Loop is recycled and reused again. One great use for Loop is as a gift wrap…just make sure the pre-paid envelope plays a part in the gift giving process.



And in other hot-off-the-press news from MIO: A source tells me that they will be coming out with an exclusive line for Target in Spring ’09. I’ll keep you posted as I hear more…

Images via MIO

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