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Matt Hickman

Pyramid scheme

Take a look at the Conservation Pyramid, a graphic meant to guide homeowners as they take on energy efficiency projects. Do you think it's accurate?

Tue, Mar 09 2010 at 3:00 PM EST

Image: Minnesota Power
Sometimes all it takes is a pyramid to put things into perspective.
 
Gracias to Preston over at Jetson Green for sharing the Pyramid of Conservation, an interactive graphic used by Minnesota Power as part of provider’s One Home residential energy efficiency awareness campaign. Like other hierarchical pyramid charts — and by other I mean the only one that I can think of off the top of head, the food pyramid — the most important stuff is down at the bottom, the foundation, and things get increasingly less essential towards the top.
 
In the case of the 10-level Pyramid of Conservation, a simple “understanding” of home energy usage is the “grains.” It’s where Minnesota Power believes homeowners should start in when taking on home energy efficiency projects. Things get more complicated and pricey as the pyramid grows with appliances and insulation/ventilation landing solidly in the middle and renewable energy options like solar and wind at the top.
 
Says Preston about the Pyramid:
 
Now, this graphic seems straight forward, but some folks get this all messed up. They go for the green gizmos from the start, and blow the wad without making needed efficiency changes. Some might say this is akin to powering a Mustang with solar panels while riding down the freeway with the windows down. 
 
What do you think? Dead on accurate in your experience or could the pyramid use some tweaking?
 
Via [Jetson Green]
 
 
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