Love wildlife? Got Twitter? Then drop Craigslist founder Craig Newmark a message using the hashtag #Squirrels4Good. For every tweet, Newmark will donate $1 to the National Wildlife Federation, up to $5,000.
Why squirrels and why wildlife? The San Francisco resident told Mashable.com that he usually works out of a home office, where his windows give him a good view of his "frequent squirrely visitors," which "remind me of a growing love of the natural world." In fact, Newmark shot this short video of a recent guest at his back deck:
"Through social media, I became acquainted with @common_squirrel," Newmark told Mashable. "We share a love of the little critters and nature in general. It made for a great partnership to raise money for related causes and social media is the method of choice for us both."
The Internet pioneer announced his #Squirrels4Good campaign on Monday on his CraigConnects website, which discusses how technology can "give the voiceless a real voice and the powerless real power." Themes discussed on the site and supported by Newmark include open government, public diplomacy, consumer protection and journalism.
Newmark has also set up a squirrel board on Pinterest, where he hopes people will share their own squirrel photos, videos, quotes and stories.