A British zoo has banned visitors from wearing animal-print clothing because the animals are getting confused.

The Chessington World of Adventures introduced the new dress code after seeing how some of the animals reacted to visitors on its Zufari ride.

During the ride in off-road vehicles, people come face to face with rhinos, giraffes and other animals. Some of the species have been acting a little "overfriendly" to visitors clad in printd too similar to their own, according to a zoo spokesman.

"If they were wearing a pattern similar to a predator, they would get scared and run away," he told AFP.

The zoo will provide clothing for visitors dressed in animal printd so that they can cover up while on the ride.

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