A wise man once said "Kids are the best, Apu. You can teach them to hate the things you hate and they practically raise themselves, what with the internet and all."
It's funny because it's true, at least the first part — kids are little sponges of knowledge, points of view and prejudice. I just about died laughing when my 6-yea-old daughter's teacher told me during a parent/teacher conference last fall that she had overheard my daughter talking to her friends about the problems with John McCain's foreign policy. I have no idea where she might have gotten that from, but I would have lead with McCain's lackluster legislative record.
My daughters have been read the Lorax since birth and have a pretty solid grasp of some of the larger issues behind pollution and consumption, global warming and resource managment. They understand the difference between things that biodegrade and things that don't and they know that plastic is a necessary evil in our lives; it makes things comfortable and easier but lasts near enough to forever and causes a lot of problems in nature. They are green little eco-warrior princesses.
It was through that lens that I about pulled a muscle laughing at this great commercial out of Norway.
Check out the brains behind the spot at Eco-Agents, though you won't get past the front page unless you speak Norwegian.