Dunkin’ Brands’ 2013–2014 CSR report, “Broadening Our Horizons,” communicates the progress the company has made against sustainability goals outlined in its 2012 CSR report and sets new goals for the future.
Offering Better-for-You Menu Options
Both Dunkin’ Donuts and Baskin-Robbins in the U.S. have continued to evolve their menus to offer new items with less sugar or fat. In 2013 and 2014, new DDSMART® items were rolled out at U.S. Dunkin’ Donuts that met at least one of the following criteria: 25% fewer calories or 25% less sugar, saturated fat or sodium than comparable products on the menu; or the inclusion of an ingredient or nutrient that is nutritionally beneficial. The Multigrain Flatbread and Whole Wheat Bagel offerings earned the Basic Stamp from the Whole Grains Council, a certification for products containing at least a half serving (8 grams) of whole grain. The company is also on track to reduce the sodium content in its U.S. Dunkin’ Donuts menu by 10% by the end of 2015.
During the same time period, Baskin-Robbins launched new BRight Choices® menu items as well as alternatives to traditional ice cream selections to meet a wide variety of dietary needs – for example, Lactose-Free Honey Apple ice cream, No Sugar Added Chocolate Chocolate Chip ice cream, Super Yumberry Greek Frozen Yogurt and Dairy Free Chocolate Sorbet.
In addition, the company set new nutrition goals in its latest report. Dunkin’ Donuts aims to reduce the sugar content across its U.S. beverage portfolio by 10% by the end of 2017. Baskin-Robbins will be testing smoothies with a reduced amount of sugar and calories in the U.S. this year.
Sustainable Neighborhoods: Fighting Hunger
In 2014, The Dunkin’ Donuts & Baskin-Robbins Community Foundation (DDBRCF) made its largest grant to date, a contribution of $1 million over three years to Feeding America®, the nation's largest domestic hunger-relief organization, with a national network of 200 food banks.
Sustainable Packaging: Spoon to Cup
In its previous 2012 report, Dunkin’ Brands set long-term goals to transition the materials used in the iconic Baskin-Robbins pink plastic spoon and Dunkin’ Donuts foam coffee cup to more sustainable options. As of March 2015, all of the spoons in Baskin-Robbins restaurants in the U.S. and limited international markets are made of #5 recyclable polypropylene plastic.
Brands also continued to test a variety of cups in its search for an
alternative to Dunkin’ Donuts’ foam cup. The company remains committed to
finding a long-term recyclable alternative to Dunkin’ Donuts foam cup and will
continue to evaluate and test all available cups until it believes it has found
the best solution based on cost, performance, commercial viability and environmental
impacts. The company expects to be in a position to make a decision regarding
an alternative cup and a timeline for the transition to a new cup by the end of
Sustainable Building: Energy- and Water-Efficient Restaurants
Donuts launched DD Green AchievementTM in 2014, a program designed to help U.S. Dunkin’ Donuts
franchisees build energy- and water-efficient restaurants with less pollution,
reduced waste and better air quality. DD Green Achievement enables franchisees
to work with their construction manager or architect to implement a five-stage
sustainability strategy that includes:
· Mitigation of construction pollution
· Waste recycling
· Installation of LED light fixtures, energy efficient mechanical units and water-saving plumbing fixtures
· Indoor air quality management systems and zero-VOC paints
· Mandatory sustainable building operations training for crew members
The company has set a new goal to open 100 new DD Green Achievement restaurants by the end of 2016.
Sustainable Sourcing: Palm Oil, Coffee and Eggs
Dunkin’ Brands issued its Sustainable Palm Oil Guidelines in 2014 and has mapped 95% of its global palm oil chain to the mill. By 2016, the company expects its U.S. locations to source 100% sustainable palm oil that is fully traceable to the plantation and certified by the Roundtable of Sustainable Palm Oil (RSPO), a global standard.
Dunkin’ Donuts 30% Rainforest Alliance CertifiedTM Dark Roast coffee was also introduced in 2014, the first national launch of a certified Dunkin Donuts coffee since the launch of Dunkin’ Donuts Fair Trade CertifiedTM espresso in 2004.
Dunkin’ Brands met its goal of transitioning 5% of the eggs used in Dunkin’ Donuts to increase the sourcing to 10% for all U.S. breakfast sandwiches by 2016. The company has also committed to mapping its international supply chain to explore the feasibility of transitioning to 100% cage-free eggs.
To learn more about Dunkin’ Brands and its sustainability goals and achievements, read the full 2013-2014 Dunkin’ Brands’ Corporate Social Responsibility (CSR) report.