Dunkin’ Donuts new Colombian Packaged Coffee -- available at Dunkin’ Donuts restaurants now until December, while supplies last -- is ground-breaking in two ways: It’s the brand’s first single-origin coffee with 100% of the coffee beans grown in Colombia, and it’s at least 30% sourced from Rainforest Alliance Certified™ farms.
This offering represents the culmination of a years-long process by Dunkin’ Donuts to bring a single-source coffee to market. Single-source refers to a coffee where all the beans were grown in the same country. In this case, the National Federation of Coffee Growers of Colombia registers individual farmers and ensures that only coffee actually grown in that country can be marketed as 100% Colombian coffee. That designation includes the right to use the familiar mark of “Juan Valdez,” the character representing the nation’s coffee trade for decades.
Dunkin’ Donuts has been seeking the highest quality beans from Colombian farmers, requiring investment on their part. By bringing this new Colombian packaged coffee to market, the company encourages that investment, builds partnerships with growers, roasters, and exporters, and sets the stage for exciting future offerings.
This coffee, made with 100% Arabica beans, features a medium roast with a full bodied flavor and a sweet finish, showcasing both balanced and lively characteristics. Dunkin’ Donuts’ Colombian Packaged Coffee is available in an 8-ounce bag only at participating Dunkin’ Donuts restaurants nationwide for a limited time, while supplies last.
The Rainforest Alliance is an international nonprofit organization that works to conserve biodiversity and ensure sustainable livelihoods. The Rainforest Alliance seal on the package means that at least 30% of the coffee beans within were sourced from farms certified by that organization. To earn this certification, each farmer receives technical assistance and training and then must pass an initial evaluation process using 99 criteria; each also must pass an annual audit in order to maintain the certification. The best management practices promoted by the Rainforest Alliance focus on the three pillars of sustainability as applied to coffee production:
- Environmental, such as the protection of wildlife and mountain forest habitat
- Social, such as better working conditions on the farms
- Economic, such as fair wages for labor and premium payment for the harvest
As a result of what they learn and implement during the Rainforest Alliance certification process, farmers typically see their profits rise due to better efficiency and productivity, with benefits for their environment and their community. Only a small fraction of the coffee traded globally meets the standards set for Rainforest Alliance certification, but the program is expanding every year.