For the third time this year, Dunkin Donuts is introducing a Rainforest Alliance Certified™ beverage to its product line. Following the release of the company’s Colombian Packaged Coffee and its freshly brewed Iced Green Tea comes a new Dark Roast coffee –made with at least 30% coffee beans sourced from Rainforest Alliance Certified farms.
The Dark Roast blend, like Dunkin Donuts’ other coffee offerings, is made with 100% Arabica beans. This blend utilizes a unique roasting process to highlight the varied flavors of the coffee beans, producing not only a bold flavor but also a smooth finish, without the bitterness or burnt notes that are often found in other dark roasts. Consumers can enjoy this blend either hot or iced.
Dunkin Donuts first unveiled its certified Dark Roast coffee in its new restaurants in California and will be rolling it out to the rest of the country starting September 22. The company is also offering this coffee for use at home as both traditional packaged coffee and K-Cup® packs for use in Keurig® Brewing systems.
Jeff Miller, Dunkin Brands’ executive chef and vice president of product innovation, said in a statement, “We are very proud that our new Dark Roast contains beans sourced from Rainforest Alliance Certified farms, demonstrating that the coffee is produced in ways that benefit farm families, wildlife, and the environment.”
The Rainforest Alliance’s stated mission is “to conserve biodiversity and ensure sustainable livelihoods by transforming land-use practices, business practices and consumer behavior.” Farmers wishing to earn the Alliance’s certification receive technical assistance and training and then must pass an initial evaluation process using nearly 100 criteria covering such issues as child labor, unfair wages, and inadequate wildlife protection. To maintain their certification, farmers must also pass an annual audit. The Rainforest Alliance promotes best management practices focused on the three pillars of sustainability as applied to coffee production: environmental, social, and economic.