I guess I shouldn't be too surprised. It's hard to turn a dirty, polluting company like Royal Dutch Shell Oil into anything but the rusty old smog-wheezing, cash-pooping dinosaur that it is. Shell invested a total of $1.25 billion in wind and solar between 1993 and 2006. It will invest $32 billion in oil, natural gas, and other dirty energy fuels this year alone.
After spending the last year talking up their commitment to developing wind and solar technology, Shell is now backing away from those two renewable energy sources and focusing on biofuels.
I don't begrudge Shell from making business decisions like this. It is a company that is very good at sucking fossil fuels out of the ground and turning them into products that we can burn to take us places, keep us warm, and power our video games. It's not the company's fault that it can't compete in the world of renewable energy — it's not in the company's corporate DNA to do anything that doesn't involved pollution.
It's not fair to ask a company to be a leader in tearing down their own business model. Just remember that the next time you see a big oil company ad featuring slow-motion wind turbines.
Link [Guardian] via [Earth2Tech]
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