Eco-fashion  also known as "Green Style" or "Sustainable Fashion" is a trend that turns its attention toward designing, producing and showcasing ethical, sustainable and organic clothing and accessories.  Eco or sustainable fashion is part of a larger trend of product development philosophy that uses organic raw materials to reduce a company's carbon footprint.


According to Earth Pledge, a non-profit organization (NPO) committed to promoting and supporting sustainable development, "At least 8,000 chemicals are used to turn raw materials into textiles and 25% of the world's pesticides are used to grow non-organic cotton. This causes irreversible damage to people and the environment, and still two thirds of a garment's carbon footprint will occur after it is purchased."


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