Greenwashing

greenwashing-clothesline

Greenwashing is a public relations tactic in which an organization deceptively uses marketing to promote claims that a company or product is environmentally responsible or 'green'. The term is a twist on the phrase 'whitewashing' which means to cover up a scandal or crime by presenting manipulated information.

 

The term greenwashing was coined by Jan Westervelt, and environmentalist whose wrote an essay on the hotel industry's eco-friendly linens marketing that purported to save energy, when in fact the industry at large, was not adhering to the practices in its claims. (Photo: Shutterstock)

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