PETA - Page 11 | MNN - Mother Nature Network

PETA, the People for Ethical Treatment of Animals, is an animal rights group. PETA focuses on animal advocacy in the cases of factory farms, the clothing industry, research laboratories, and the entertainment industry. The organization also works toward legislation to protect animals, stages protests and rallies, performs animal rescues and uses advertising to disseminate its messages.

PETA engages in a self-described “colorful and controversial” approach to raising awareness for animal rights. It has recently garnered considerable attention for its anti-fur campaigns where protesters, including a number of popular celebrities, appear nude, either in marches, in pictures, or Web PSAs.

PETA is organized as a non-profit 501(c)(3)organization. It employs 300 people and counts more than two million people among its members. The president is Ingrid Newkirk, a British-born animal rights activist who has worked in the animal protection movement for more than 35 years.

Newkirk founded the organization back in 1980 along with fellow animal rights activist Alex Pacheco.

Source: http://www.peta.org/

(Text by Noel Kirkpatrick)

PETA ladies say 'go vegan'

January 6, 2010, 12:51 p.m. by Samantha Johnson

Video: PETA members dressed in lettuce bikinis brave the winter cold to share their message: Give up eating meat and go vegan.

Catholic League upset over Joanna Krupa's PETA ad

December 3, 2009, 11:29 a.m. by Shea Gunther

Model and <i>Dancing with the Stars</i> contestant Joanna Krupa has raised the hackles of the Catholic League over her PETA ad depicting her strategically holding a cross.

Watch: The PETA ad NBC turned down

November 24, 2009, 11:35 a.m. by Shea Gunther

NBC couldn't stomach the commercial of a little girl giving thanks for the wonders of modern factory turkey farming that PETA wanted to run during the Macy's Thanksgiving Day Parade.

Media Matters: PETA's knack for buzz

June 29, 2009, 5:21 a.m. by Ken Edelstein

PETA President Ingrid Newkirk talks with Ken Edelstein about the infamous Obama fly swat, their reaction and why PR matters.

PETA freakout: Obama kills a fly

June 17, 2009, 11:28 p.m. by Shea Gunther

People for the Ethical Treatment of Animals was not happy after seeing President Obama kill a pesky fly during a television interview.

The other PETA

May 5, 2009, 3:14 p.m. by Plenty Magazine

The debate between vegetarians and meat-eaters continues.

PETA's veg-lovin' Super Bowl ad

January 27, 2009, 1:21 p.m. by Siel Ju

PETA's latest racy advertisement promotes eating less meat -- by featuring almost-naked women.

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