What if you could revolutionize global health care as we know it in 90 seconds and at zero cost to the world? You would be crazy not to consider it, right?

Dr. Alan Greene, author of "Raising Baby Green" and a number of other green health care books, recently launched a worldwide campaign aimed at changing one simple practice routinely conducted during childbirth: immediate umbilical cord clamping. According to Greene, if babies were allowed to get at least 90 more seconds of nourishment from their own cord blood before the supply was cut off, they would benefit from an immediate transfusion of red blood cells, white blood cells, oxygen and antibodies. He calls his idea TICC TOCC (Transitioning Immediate Cord Clamping To Optimal Cord Clamping) and claims that implementation could save the lives and health of millions of babies around the world.

He explains his idea here in his recent talk at TEDxBrussels. It sounds so simple. Could it really be a cure for some of modern society's chronic health ills? Check out the video and let me know what you think: