Jessica Alba has been a strong advocate to children's health for years. She may be known to most Americans as the "Dark Angel," but to me (and many other greenies), Alba is most noted for her efforts to support the Safe Chemicals Act — legislation that restricts what chemicals are allowed in consumer products. This week Alba announced that she will put her star power behind another green effort — to "change the world --- one diaper at a time," with the launch of her new eco-friendly baby product line and website: The Honest Company.  



If this were any other celebrity launching a "green" product line, I wouldn't even blink an eye. But Jessica Alba is no stranger to the green movement. Ever since her daughter, Honor Marie Warren, was born in 2008, Alba has been a vocal advocate in the fight to ban toxic chemicals and provide safer products for children. And the birth of her son, Haven Garner, last August only seems to have strengthened her efforts to provide a safe and green environment for her children.


In her press release for The Honest Company, Alba stated:


 “I’ve spent way too many hours researching products and driving around trying to find safer, eco-friendly options for my kids. I knew that most people didn’t have that kind of time, nor the means to pay the premium prices. We had to make it easier.”


The Honest Company will offer an eco-friendly line of family essentials offered through a monthly subscription service. The company's founders — Alba, along with Christopher Gavigan, Brian Lee and Sean Kane — say they are committed to making safe, sustainable products more convenient, beautiful and affordable.

On the site, you can choose from the list of products — such as plant-based diapers, mineral sunscreen or plant-based biodegradable laundry detergent — to create a "bundle" that you want delivered to your home each month. If you just want to give it a try, you can sign up at the site for a free "Discovery Kit" that includes a sample pack of diapers and wipes, or trial-sized versions of the bath, skin and cleaning products. 


Again, if this were anyone but Alba, I wouldn't be so impressed. But the "Fantastic Four" actress has really put her money where her mouth is when it comes to going green in her own home and advocating to make it easier for the rest of us to do the same.  So I'm happy to support her new product line and wish her nothing but the best. Honest.


If you do try it out, be sure to let me know what you think!


Jessica Alba launches eco-family product line
Jessica Alba's new website, The Honest Company, will bring eco-friendly products for families right to your doorstep.