Just a few months ago, Johnson & Johnson felt the sting of social media as it slapped them on the hand for running a condescending and poorly constructed ad campaign about the "pains of babywearing." The ad talked down to moms and made light of the reasons that women choose to wear their babies. Motrin's parent company, McNeil Consumer Healthcare, a division of Johnson & Johnson paid the price via an onslaught of negative publicity in the form of blog posts, Twitter "tweets," and Facebook status updates. Within days, McNeil pulled the ad, posted an apology on the Motrin Web site and sent personal messages to some bloggers.
And it seems they've done it again. Johnson & Johnson recently launched a "Big Bubblin Stars" campaign to promote their latest line of baby bath products. The problem is that Johnson & Johnson bath products were recently cited in a report compiled by the Campaign for Safe Cosmeticsas containing known carcinogens such as formaldehyde and 1,4 dioxane within their formulas. The report, No More Toxic Tub, tested 48 kids’ products (including 5 products from Johnson & Johnson) for 1,4-dioxane and found it in 67% of the products. Of the 28 products tested for formaldehyde, 82% were positive.
In response, green bloggers from around the country are joining together to ask Johnson & Johnson to get the chemicals out of children's bath products. For more info, head over to Green & Clean Mom to read from more green bloggers on this topic.