No, this is not a joke. And if the Kickstarter funding comes through, it will be coming to a store shelf near you soon.

If you have ever been wandering through a park, or grocery store, or headed to a ball game only to find yourself thinking, "Gee, I wish I was wearing a fake baby in a fake baby carrier right now. And oh yeah, I'm thirsty," then The Cool Baby is your dream come true.

The Cool Baby is a "customizable hands-free beverage insulator that looks like a baby." And it's taking off on Kickstarter. It may still be short of the project's $70,000 goal. But with close to $16,000 in funds and 295 backers, it stands a good chance of reaching its fundraising goal in three days. My only question, why?

Why would anyone want to wear a fake baby in a frontal baby carrier that doubles as a beverage insulator? Sure, there were lots of times when I was carrying a real baby in a real baby carrier that I wished I could somehow have easy access to a beverage. But I never once considered picking my baby up and drinking from a straw in the back of her head.

When asked how he came up with the project, creator Simon Philion told ABC News, "I’m walking about Brooklyn all day and you see a lot of new parents out here” whose babies are “all strapped to the front of people's torsos with different elaborate harness systems and the one thing they all have in common is that it places their baby’s head directly in kissing distance of their mouth, so what a wonderful place for a beverage."

OK, that doesn't exactly clear things up. Still, The Cool Baby beverage insulator is fun. It's quirky. And if the outrageous record-breaking popularity of another recent Kickstarter project - Exploding Kittens — is any indication, this is exactly what people are looking for right now.

Philion thinks his fake baby beverage insulator will easily appeal to sports fans. 

“I think football fans in particular, because you watch their behavior and they are wonderful, they -- they can’t wait to one up one another with the insanity of their fandom, you know, so I figure this is one way to use the baby, dress the baby up like your team ... and the baby becomes a teammate for you at the same time,” he told ABC News.

Want to get in on the ground floor of fake baby beverage sipping?

Check out The Cool Baby Kickstarter page for more info.

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Kickstarter project to fund fake baby beverage insulator.