When Orem, Utah mom Judy Cox came across a display of T-shirts she deemed indecent at a PacSun store in the mall, she did what any moral-minded assertive person would do, she complained to the manager. But when she was told that taking down the shirts – which pictured barely-clad babes in provocative poses – could not be done without an okay from the corporate office, she took matters into her own hands. She whipped out her wallet and bought every last one.
The 19 remaining T-shirts cost $567; she says she plans to return them later, right before the 60-day return period is up, reports The Associated Press.
While the T-shirts may barely garner a second glance in more liberal cities, Orem is ultraconservative. Known as "Family City USA," most inhabitants belong to The Church of Jesus Christ of Latter-Day Saints, which urges modesty in its youth.
"These shirts clearly cross a boundary that is continually being pushed on our children in images on the Internet, television and when our families shop in the mall," Cox said. She plans to meet with Orem's city attorney to discuss whether the saucy shirts violate city code.
City code forbids the public display of explicit sexual material, which they define as "any material that appeals to a prurient interest in sex and depicts nudity, actual or simulated sexual conduct, sexual excitement, or sadomasochistic abuse."
Cox says she hopes to prompt others to take action against what she sees as inappropriate imagery.
"I hope my efforts will inspire others to speak up within their communities," Cox said. "You don't have to purchase $600 worth of T-shirts, but you can express your concerns to businesses and corporations who promote the display of pornography to children."
PacSun CEO Gary Schoenfeld said that the company takes pride in the clothes and products it offers.
"While customer feedback is important to us, we remain committed to the selection of brands and apparel available in our stores," Schoenfeld said.
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