Are you ready for the Million Baby Crawl?

Seventh Generation has launched a new campaign featuring babies crawling to Washington, D.C., to demand tougher laws on toxins in household cleaners. The clever initiative comes in light of mounting scientific evidence that shows exposure to such chemicals can cause serious impacts on human health, particularly for children. From the official site,

The federal law that should protect us from health-harming chemicals just doesn't work. Since 1976, the U.S. Environmental Protection Agency has required safety testing on only 200 of the more than 80,000 chemicals on the market. We need a stronger chemical law to keep our families safe and healthy.
Helping Seventh Generation spread the word is famed environmental and consumer advocate Erin Brockovich. "I am an advocate for awareness, the truth, and a person's right to know. I believe that in the absence of the truth, all of us stand helpless to defend our families and our health, which are the greatest gifts we have," she said.

As part of the campaign, local workshops are being held around the country to help families create homes free of harmful chemicals. A series of unnerving ads featuring babies crawling through busy streets or out in the country and heading toward D.C. are also being pushed. As a parent myself, I find them both amusing and alarming. I feel the urge to lend them some kneepads or something.

To find out more about how you can become involved, visit the official Million Baby Crawl website here.

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Michael d'Estries ( @michaeldestries ) covers science, technology, art, and the beautiful, unusual corners of our incredible world.

The Million Baby Crawl is coming to Washington
Seventh Generation launches campaign to demand tougher laws on toxic chemicals found in household products.