It's not often that a writer with an environmental bent applauds the production of "canned water," but in this case it's worth a slow clap.
Anheuser-Busch — the beer giant responsible for such brands as Budweiser, Stella Artois and Beck's — switched one production line at its Georgia brewery earlier this week to focus on canned water. The devastating floods in Texas and Oklahoma, recently declared a major disaster area by the White House, have killed 23, left 13 missing, and heavily damaged homes and businesses. Anheuser-Busch says its just one way the company can provide immediate help to those in need.
"Relief workers and people in the region are in need of safe, clean drinking water as they work to recover from the storms, and this is one way Anheuser-Busch can help our friends and neighbors," Rob Haas, senior general manager at Cartersville, said in a statement.
Anheuser-Busch's role in helping with disaster relief stretches back to 1906, when co-founder Anheuser-Busch pledged water to victims of the great San Francisco earthquake. Since then, the company has partnered with the American Red Cross to donate cases of canned water whenever called upon, producing some 70 million cans in the last 25 years alone.
"When a need for water looks imminent, we can count on Anheuser-Busch to help. They are a proactive partner with a priority to help communities during times of stress and disaster," said Cindy Erickson, CEO American Red Cross of Eastern Missouri.
The American Red Cross expects to start handing out the canned water to impacted areas within the next two days.
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