When I think of Barefoot Wine, I think of laid-back, fun, party wine. That’s where Barefoot always seems to turn up — at someone’s casual party.

That perception I have was certainly reinforced when I found out about Barefoot’s Beach Rescue Project. Working in conjunction with Surfrider Foundation, Barefoot is hosting more than 20 beach cleanup projects this summer complete with a post-cleanup celebration party.

This is the fourth year for the project. In previous years, more than 35 beach cleanups have been held coast-to-coast along with ecological educational tours, all in the hopes to keep America’s coast’s “barefoot friendly.”

In addition to the beach cleanups, Barefoot has donated more than $500,000 to the Surfrider Foundation to support of its mission to improve coastal water quality, promote free and open beach access, preserve coastal ecosystems and protect public beaches around the world.

For a complete listing of locations and information on how to volunteer, visit the volunteer page at Barefoot’s website. After each cleanup there’s a celebration. To participate in the celebration, you must be 21. After four specific cleanups this year, in New York, Austin, Portland and Miami, musician Eric Hutchinson will be on hand to get volunteers into the cleaning, beach rescue-ing spirit.

Check out this video from the 2009 cleanup season. 


Robin Shreeves ( @rshreeves ) focuses on food from a family perspective from her home base in New Jersey.

Barefoot Wine’s beach rescue project
The wine giant works with locals to keep beaches barefoot-friendly.