As long as the wine is good, I would absolutely love this idea. In France, there are vending machines that work like filling stations for wine. All wine drinkers need to do is bring a resealable container of their choice, and the machine pumps the wine into the container and keeps track of how much has been dispensed. Customers get charged by the litre.
According to Inhabitat, the French wine costs $2 a litre. There are about 3.75 litres in a gallon, making the wine about $7.50 a gallon. Think about how eco-friendly and economical that is. You can take a washed out gallon milk container to the pump, fill it with wine, and have enough wine for your dinner party for under $8. Of course, you’d have to make your decanter your best friend in this situation – even the most casual guests don’t particularly want their wine served from a milk jug.
Obviously, the wine in these pumps is not going to be the type of wine that you buy, put in the cellar for 15 years, and pull out on Open That Bottle Night. It’s not the wine you’d take to a nice little bring your own bottle restaurant or the wine you’d give as a gift.
But, if the wine is good enough, I would buy it to serve at our big neighborhood holiday party that we host every year. I’d keep it in the kitchen and pour it into a decanter. I doubt any of my friends would have a problem with it.
This wine pumping system is supposed to hit the United States in about a year. Aside from the general problem of having wine distributed in this manner accepted by the masses, I do see one other large problem. Since the wine is put into open containers that you close yourself, technically it’s being put into an open bottle. That could cause some legal problems while transporting it in your car. If your state has strict open bottle policies, you could end up in legal trouble for having the unsealed container filled with wine in your car. I’m not sure how that would be resolved.
Would you consider purchasing wine from the pump? How would you feel if you were served wine that someone pumped herself?
Image: Jenny Downing