It’s a summer evening. All the neighborhood kids are running up and down the block. The moms are sharing a bottle of wine and the dads are standing around with their beers. I can just hear the conversation among the men on my street now.
“I don’t know. The carbon footprint on that can is pretty hefty. Got anything with lower CO2 emissions?”
On second thought, I really don’t think I’ll ever hear that exact conversation. But who knows? Maybe one day the carbon footprint of beer will be easy enough to detect that the men in my neighborhood will at least have the option of taking it into consideration.
the labels will show the amount of carbon dioxide emitted during the production process of each can of beer, all the way from operating agricultural machinery to grow barley and hops to recycling the empty can. The labels will go on 350-ml cans of Sapporo's main brand, Black Label beer. Sapporo said it can calculate CO2 emissions as it secures barley and hops through contracts with farms across the world.
What do you think? Even if you buy beer from a local brewery, the ingredients the brewery uses can come from all over the country, perhaps the world. Would carbon footprint information on a beer’s label help you determine whether to buy it or not?