I was there for the beginning of MTV, and I’m one of those Gen-Xers who grumbles about the “M” the famous acronym not meaning much anymore. In my mind, MTV should still play non-stop music videos, preferably with something classic from the '80s at the top of each hour to show these kids today what “real” music videos are.
Times have changed and MTV long ago moved beyond music television. It also moved beyond being just one channel, and the brand’s international channel will soon have a cooking show aimed at millennials.
Mike and Josh Greenfield will star in “Brother’s Green: EATS!” according to The Hollywood Reporter. It’s a half-hour show that will be a segmented TV program. It will be produced specifically for the MTV millennial audience so it “can be consumed on any platform.”
Each episode will have two "main events." One will see the brothers going into the field, whether it is NYC, Scotland or Malta where MTV has recently produced events. They will interact with chefs, food vendors, musical talent where it fits in organically and try food items, then go back to Brooklyn to create the main event dish.
This video for breakfast sandwiches is really well-done. It features good food made with minimal fuss. I love the idea of making crispy strips of cheese to substitute for bacon, and the salsa for the tortilla looks incredible.
If MTV wants to get into the cooking show business, it looks like they’re going to the right guys. I can’t imagine there are many young adults being inspired to get in the kitchen and cook from the shows that are on the Food Network anymore. So many of them are competition and reality shows. While they may bring in ratings, I don’t think they draw many people into the kitchen. If “Brother’s Green” keeps the same spirit and energy of the Greenfield’s YouTube shows, I suspect the millennials that watch may find their kitchens calling.
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