Last fall, Chipotle ran the Scarecrow ad, a beautifully animated commercial about factory farming. One of the notable things about the ad was the absence of the mention of the fast-food chain with the "food with integrity" motto. The ad was meant to launch a conversation about real food as much as it was meant to sell burritos made with locally sourced ingredients.
Now, Chipotle is moving from commercials to an original television show to continue its conversation-starting efforts. “Farmed and Dangerous” is a four-episode sitcom that will debut on Hulu on February 17. Like the Scarecrow ad, the sitcom will not directly mention anything about Chipotle, and according to New York Times, there are “no scenes at Chipotle restaurants or impromptu testimonials to its tacos or quesadillas.”
I haven’t seen an episode of the show yet, but I’ll be tuning in to the first episode on February 17 to see if it’s entertaining, informative or both. Will you?
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