Someone in the marketing department over at Himalania got a little over-exuberant about pointing out the benefits of their pink sea salt when they included a big fat "Non-GMO Project" icon on their label.

Non-GMO Rock Salt

Salt is not living. Salt cannot, by definition, be genetically modified. There is no G to M because salt is not an O.

This makes both Himalania and the Non-GMO Project look pretty bad. Himalania could reasonably be accused of deceitful marketing here while the Non-GMO Project appears to have very, very lax standards on how their label is used.

Thanks to my friend Jes for taking the picture in the store and sharing it.

Are you on TwitterFollow me (@sheagunther) there, I give good tweets. And if you really like my writing, you can join my Facebook page and visit my homepage.

Shea Gunther is a podcaster, writer, and entrepreneur living in Portland, Maine. He hosts the popular podcast "Marijuana Today Daily" and was a founder of Renewable Choice Energy, the country's leading provider of wind credits and Green Options. He plays a lot of ultimate frisbee and loves bad jokes.

Facepalm of the week: Non-GMO salt!?
From the people who brought you sand-free peanut butter comes non-genetically modified rock salt.