As far as marketing items in swag bags go, I’ve always thought the chip clip was one of the more genius choices. You can never have enough chip clips. Sometimes, when I’m at a food conference or convention and some clever food company has left a bunch of them on a table for the press to take, I’ve been known to take more than one. (Now you know one of my dirty little secrets.)

Last week in a swag bag, I found not a chip clip, but a product that wants to replace the chip clip. FreshTape is reusable bag tape. It seals all sorts of food bags — chips, coffee, frozen foods and more. It can be peeled off and put back on dozens of times before it loses its effectiveness. When it's no longer useful, it can be recycled.

I was at a business dinner, not a food event, when I received this particular swag bag. I was given two strips of FreshTape, and I’ve been using them for about a week now. I’ve found them effective at sealing bags, easy to peel off and stick back on, and particularly useful for refrigerator and freezer items. So far both strips seem to have plenty of life left in them.

To store them when not in use, I decided to stick them on the inside of my snack cabinet door. My cabinets are painted, and the FreshTape didn’t take the paint off the door. (I can’t promise it won’t take the paint off other doors, though.)

The FreshTape website doesn’t have anything nice to say about my beloved chip clips. It claims they’re nasty, ineffective, germ collectors and suggests that they all be thrown in the trash. I think the FreshTape can live in harmony with the chip clips. If the chip clips are germy, I’m sure some soap and hot water can take care of it. There’s no need for all that plastic to end up in the landfill.

I’ll still use chip clips, particularly for chip bags. I put the FreshTape on that bag of tortilla chips above to take the photo, but in reality, the FreshTape isn’t the best option for those bags, at least not in my household. I found my boys were sticking the tape on the bottom of the bag when they snacked and putting the bags back in the cabinet without replacing the tape. They will put a chip clip back on, though.

For items in the refrigerator or the freezer, I like the FreshTape option. It’s neater and covers better.

Online, FreshTape is sold for $9.99 for 18 strips. It’s BPA- and phthalate-free, and you can choose from a variety of designs. There is also a store locator for brick and mortar stores that carry the bag sealers.

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Robin Shreeves ( @rshreeves ) focuses on food from a family perspective from her home base in New Jersey.

FreshTape wants to make the chip clip obsolete
A strip of reusable, recyclable bag tape seals food bags to keep foods fresh. It can live in harmony with chip clips.