Cage-free? Organic? Free-range? Natural? Hormone-free? Antibiotic-free? Sustainable? Cruelty-free? Humanely raised? All of those labels on poultry products can be confusing and sometimes mean absolutely nothing. Buying Poultry, a website and app that’s in development, aims to make sense of all of those labels by creating a resource that takes the guesswork out of choosing the most humane and sustainable poultry products and plant-based alternatives.

The folks behind Buying Poultry want this resource to be available to the public for free, but it isn’t free for them to create. They’re raising funds through a Kickstarter campaign, trying to raise $40,000, so they can get the project up and running. Like all Kickstarter campaigns, they need to raise the full amount, or the project doesn’t get any funding.

I would really appreciate a useful app like this on my phone when I’m at the store. Not only will it have information on raw chicken, it will have information on chicken products like chicken nuggets. There are times when I go out of town that I stock the freezer with a bag of nuggets, especially if it’s a big sports activity weekend and I know the guys will be running around. I’d love to know which nuggets would be the best to buy. The app will also have information on plant-based alternatives to chicken.

Buying Poultry’s Kickstarter campaign will end at 9:26 a.m. EDT on June 29. Anyone who wants to help fund the project can give as little as $1. Right now they’re just under $17,500.

Would you use Buying Poultry’s resource to help you choose the most humane and sustainable poultry you can buy?

Robin Shreeves ( @rshreeves ) focuses on food from a family perspective from her home base in New Jersey.

Help create the go-to source for sustainable poultry
Buying Poultry needs funds to create the website and app that will lead consumers to high-welfare and sustainable poultry products.