In the past few months, I’ve written about Starbucks honoring those who volunteer with free coffee, taking the lead in keeping coffee cups out of the waste stream, and making their food healthier. Not one of those things has actually gotten me to step into a Starbucks, however. I’m still completely devoted to my local coffee bar.
The coffee company’s latest move, however, might get me into a Starbucks-owned store. They’ve just announced that they are adding wine and beer to the menu in one of their Seattle stores and testing the concept of a café that offers coffee, tea, beer, wine and nighttime entertainment.
Reuters reports that the new café won’t be called Starbucks. It will be called 15th Avenue Coffee and Tea, and will be on the site of a Starbucks that was slated to close later this year.
Right now, it’s a pilot program, but if it flies, more non-Starbucks cafés could follow.
With all of the moves that Starbucks has been making towards sustainability lately, it would be a smart move to stock the new cafés with a variety of local and sustainable beer and wine choices. That could get me to walk through the doors of their café. Of course, I’d better walk all the way home, too, because after a Venti Pinot Grigio, I’m not driving.