I think that finding out your Greek yogurt doesn’t actually come from Greece isn’t nearly as shocking as finding out your yogurt contains tilapia, but in the U.K. a court has ruled that Chobani can’t mislead customers into thinking their yogurt actually comes from Greece when it’s actually made elsewhere.

Fage, a rival yogurt company brought a lawsuit against Chobani for using the term Greek on its label. Chobani argued that their yogurt is made in the Greek style and consumers understand what that means. The courts said that the U.K. citizens aren’t that savvy and that a “substantial proportion of U.K. Greek yogurt buyers think it’s made in Greece.”

This seems like such a silly matter to waste the courts time on, doesn’t it? What’s next? Will the stores in the U.K. have to stop selling Swedish Fish? Italian Bread Crumbs? Swiss Cheese? Brussels Sprouts? English Muffins? (Oh, wait…)

Are you under the impression that Greek yogurt is always made in Greece? Or do you understand it’s a style of yogurt making that began in Greece but has become mainstream?

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Robin Shreeves ( @rshreeves ) focuses on food from a family perspective from her home base in New Jersey.

If Greek yogurt has to come from Greece, do Swedish fish have to come from Sweden?
Chobani can’t label its yogurt “Greek” because the U.K. courts think a substantial proportion of the population is easily duped.