Jamie Oliver may be having trouble getting cameras into school cafeterias around Los Angeles, but he's not letting it deter him from bringing his "Food Revolution" to all of America.
The 35-year-old recently announced that he was partnering with the American Heart Association (AHA) to open up versions of his L.A. community kitchen in cities like New York, Cleveland, Baltimore and Dallas. The "Food Revolution Kitchens" will teach people basic cooking skills and how to prepare affordable, nutritious meals. The goal is to open the initial five centers over the next 18 months at a cost of around $180,000 per site.
Oliver's partnership with the AHA comes on the anniversary of his TED Prize win last year — an award given annually along with $100,000 to further their "One Wish to Change the World.”
“Jamie Oliver is a force to be reckoned with, and combined with the vision and dedication of the TED community, we are on our way to realizing his wish,” said Amy Novogratz, TED prize director. “In just one year, we have met benchmarks and exceeded expectations. Together we have built a 'Food Revolution' truck, established critical partnerships, and launched the Jamie Oliver Food Foundation. With growing momentum and support, imagine where we will be in 2012.”
Last week, Oliver also declared that he was committed to fighting for sustainable, healthy nutrition for at least the next 20 years. To go along with this pledge, he unveiled a new grassroots website (www.jamiesfoodrevolution.com) that informs people on becoming involved in advocating for healthy food in their own communities. The site includes toolkits, recipes and how-to videos.
And then, of course, there's the new massive mobile kitchen truck. The 18-wheeler, designed pro bono by architect David Rockwell, is intended to "create an immediate, unexpected spectacle' at schools, fairs, and farmer's markets." According to the TED release, when the sides of the truck are pushed out, there is room both for an expo kitchen and eight cooking stations.
The masive mobile kitchen part of a three-part program with the American Heart Association and The California Endowment to bring food education to four underserved communities in Los Angeles (South L.A., Boyle Heights, Long Beach and Santa Ana).
Said Oliver, "With everyone who has come together through TED, as well as the reach of the ABC show, it will definitely be an enduring campaign that makes real change over the next decade.”
Check out a short tour of the Food Revolution Truck below.