My admiration for Jamie Oliver just keeps growing. Last week, he was awarded the 2010 TED Prize (TED stands for Technology, Entertainment, Design), and his speech when he accepted the award is brilliant. The award is given annually to exceptional individuals who receive $100,000, to further their "One Wish to Change the World.”

What is Jamie’s wish? He made it clear at the end of this video.

"I wish for your help to create a strong, sustainable movement to educate every child about food, inspire families to cook again and empower people everywhere to fight obesity."

My wish is for you to watch this video. It’s a little over 20 minutes long, but I encourage you to make the time to watch it. It’s inspiring and it’s important. My husband, boys and I were crowded around my computer watching it, and it opened the door to lots of conversation. Watch it. Show it to your loved ones. And figure out how you can help Jamie. You can start by joining his Food Revolution Campaign.

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Robin Shreeves ( @rshreeves ) focuses on food from a family perspective from her home base in New Jersey.

Jamie Oliver's TED Prize talk
Jamie Oliver, celebrity chef and entrepreneur, has a wish for America, and he’s been given $100,000 to start making it come true.