Can $1 equal seven meals? Feeding America says it can, and Kraft Foods is hoping to donate $2.86 million dollars to Feeding America to provide 20 million meals. According to The New York Times, Kraft Foods is embarking on its biggest marketing campaign ever with Huddle to Fight Hunger.
Of course, Kraft isn’t simply digging into its coffers and handing out the money. The food giant is inviting consumers who “want to be part of something big” to help others. Consumers can help by purchasing Kraft products, of course, but they can also sign up on the Huddle to Fight Hunger website where donations can be made. Even if Kraft is a brand that you don’t purchase, you can still sign up and do some good.
Kraft’s website outlines other ways consumers can help. Kraft will donate money when consumers redeem coupons for Kraft products found in Aug. 22 and Sept. 26 newspapers (a few of the coupons can also be printed online, here), purchase specific brands like Oreo, Ritz or Maxwell House that have a "1 meal" pennant on the box, or buy tickets to the Kraft Fight Hunger Bowl.
The college bowl, previously known as the Emerald Bowl, will be played on Jan. 9, 2011 and will signal the end of the campaign. Whatever money has been raised by that date will be donated to Feeding America. Kraft does not guarantee that enough money will be raised to purchase 20 million meals, but it also isn’t capping the donations. If more money is raised, more money will be donated.
Regardless if you're a fan of Kraft’s foods or not, there’s no denying that our nation’s food pantries and kitchens can use all the help they can get in helping to feed those in need. One in six Americans faces hunger or food insecurity daily. By simply signing up on Kraft’s site, you can help combat that just a little bit.