Food for Thought: Eating Well on a Budget is a new program from Sesame Street aimed at helping families that are “coping with uncertain or limited access to affordable and nutritious food.” Sesame Street is partnering with UnitedHealthcare and The Merck Company Foundation to bring parents and caregivers a bilingual multimedia outreach program to help them feed children healthy foods even when resources are slim.

The “Food for Thought” program includes an educational outreach kit including a video that introduces four new Muppets known as the Superfoods. The Muppets take the form of Broccoli, Banana, Swiss Cheese, and Whole Grain Bun. The video tackles several issues.

  • Elmo and his Superfoods friends join real families as they try new foods, learn how important healthy snacks are, and discover how to connect as a family by sharing a meal.
  • Parents and caregivers are given tips that address the social and emotional issues children with food insecurity can have.
  • Chef Art Smith shows families how to stretch a meal and shop locally while saving money.
Here’s a clip from the video that introduces the Superfoods.

400,000 “Food for Thought” kits will be distributed through the program, and all of the materials included in the kits are also available online as videos and downloads. The kits provide a variety of resources for parents and caregivers.

Robin Shreeves ( @rshreeves ) focuses on food from a family perspective from her home base in New Jersey.

Meet the Sesame Street Superfoods
A new group of Muppets joins Elmo and Grover to help families on a budget eat healthy.