I know I’ve been a little Michelle Obama heavy lately with the blog posts, but I also know that many of my readers share my admiration for her. Her Let’s Move campaign, while not perfect, is tackling childhood obesity and healthy eating. It’s clear that the first lady’s highest priority after taking care of her own family is helping all families be healthy and well taken care of. I really admire that.
One of the ways she gets her message out is through social media. She’s has a Facebook page with more than 7.5 million followers and a Twitter account with more than 1 million followers. It’s no secret that these accounts are run and updated by her staff, but she often comments personally on them. When she does, she always puts “–mo” at the end of the comment to let followers know that she personally wrote it.
Now, Michelle Obama has joined Pinterest. The account went live yesterday, and she already has more than 14,500 followers, including me. It’s run the same way her other social media accounts are run. Staff members are in charge of it, but when the first lady comments personally, she uses her special signature.
One of her Pinterest boards is titled “Father’s Day.” She’s been encouraging Americans to sign the “Wish Barack a Happy Father’s Day” virtual card on the Obama/Biden website. The Father’s Day Pinterest board has seven pins, six of them with photos of the president looking like a regular father. These photos include President Obama playing miniature golf, skipping stones and cheering on his daughter at a basketball game.
The other two boards so far on Michelle Obama’s Pinterest account are titled “Around the White House” and “Great Memories.”
It looks as if the Obamas, or their advisors, have a good understanding of how important social media is in reaching today’s public — especially people like me who spend their entire day at the computer and get most of their news and information — including political news and information — from online sources.
Do you follow the Obamas, or any other politicians, through their social media accounts? How much of your information about them do you get from sources like Facebook, Twitter and Pinterest?