Somebody finally made an actual smart choice. After the FDA’s letter to the food industry letting industry members know they will be investigating front of package labeling, industry leaders chose late last week to halt the Smart Choices program.
The program was under attack because it identified foods like Froot Loops and Lunchables as good choices for your health. In a press release from Smart Choices, they say they want to work together with the FDA.
"We welcome the FDA's interest in developing uniform front-of-package and shelf-labeling criteria," said Mike Hughes, chair, Smart Choices Program and vice president for science and public policy at the Keystone Center. "The Smart Choices Program shares that exact goal, and was designed to provide a voluntary front-of-package labeling program that could promote informed food choices and help consumers construct healthier diets. We continue to believe the Smart Choices Program is an important step in the right direction."
I think this is impressive. The public and the media cried out. The FDA listened and acted. The Smart Choices people made a smart choice. Nice.