If I had read about Taco Bell’s plans to offer better nutrition 10 days ago, I would have thought it was an April Fool’s joke. The fact that a fast food company is announcing healthier options is nothing new. The fact that the announcement is so lame is new.
Just last month, KFC introduced L’il Kids Buckets that they said were balanced meals and the perfect option for “thinking moms.” And while I’m not buying the fact that these meals are healthy options, I can at least give KFC’s marketing team the credit for trying to do their job of convincing people these meals are good choices.
Taco Bell needs some new PR people. The company says their younger customers want more healthy choices. So here’s the plan. Taco Bell will have “20% of its combo meals (a main item, a side dish and a beverage) meet one-third of the federal government's recommended dietary guidelines by 2020.”
Did you get that? One-fifth of its combo meals will meet one-third of the federal government’s dietary guidelines seven years from now. Huh? They chose the one-third number based on the fact that people eat three meals a day, but remember, Taco Bell is the company that introduced the late-night “Fourthmeal.”
After an advertisement campaign that tried to convince people that they should add a fourth meal to their diets, they’re going to create healthier meals based on the fact that people only eat three meals a day.
The changes are being made because their key customers, millennials, are asking for better nutrition. So they’re giving it to them — seven years from now. Did I mention that Taco Bell needs some new PR people?
The good thing about this is that no one is going to be fooled into thinking that Taco Bell is now offering healthier options like some people may have been with KFC’s Li’l Kids Bucket announcement. People who eat at Taco Bell will continue to do so, and people who don’t chose it won’t be tempted to get in the drive-thru line, at least not for seven years.