When I was in the eighth grade, Mr. Kerr, one of those great teachers you never forget, took a handful of students to visit a professional photographer’s studio. It was the first time I had been introduced to the food photography tricks used to make food look good under the hot lights of a studio.

So, I’ve never been surprised when I learn that the ice cream in a professional food photo isn’t really ice cream. Sometimes food just doesn’t cooperate for hours on end under hot lights. But, the lengths to which advertisers go to deceive consumers about their food products (or anything else they’re trying to sell), go way beyond substituting mashed potatoes or Crisco for ice cream. Take a look at this infographic from Finances Online and get an education about the deceptive tricks of the advertising trade.


I find the information at the bottom of the infographic most informative, especially the least trusted types of ads. I’m not surprised that diet ads are considered the least trustworthy. I am surprised that health foods are so low down on the list with only 7 percent of the people mistrusting those ads. I always question the health claims made by food manufacturers on their packaging, especially those on the front of the package.

Which type of advertising do you most mistrust?

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Robin Shreeves ( @rshreeves ) focuses on food from a family perspective from her home base in New Jersey.

The art of deception in advertising [Infographic]
What’s a tampon doing in that baked potato ad? Why is that model’s head wider than her hips? Find out.