I couldn’t let the day pass without mentioning this little tidbit: McDonald’s is opening its largest restaurant ever in London's Olympic Village for the Summer Games. The Christian Science Monitor reports that the restaurant will seat 1,500 people and has exclusive rights to “sell brand-name food at the Games.”
Crazy, right? The Olympics are about physical and athletic excellence, and the name-brand food available to those in attendance will be McDonald’s! It gets even crazier; There will be three other McDonald’s within the Olympic Village and one in the athletes' village. I think that last one is the craziest part of it all. Do athletes who have trained for years to be in top physical form for the world’s biggest sporting event eat Big Macs and fries?
England’s Academy of Royal Medical Colleges thinks it’s crazy, too, and is asking Olympic organizers to restrict advertising by McDonald’s (as well as Coca-Cola and Heineken). But that's not likely to happen. These companies spend millions of dollars to sponsor the Games, and they want their names displayed where they will be visible to the millions watching the Olympics.
Here’s another question: what will happen to the “two-story cathedral-like” building being built for the world’s largest McDonald’s when the Olympics are done? What are the plans for making sure all the resources that go into building this 1,500-seat fast-food restaurant don’t go to waste?
Do you find this as crazy as I do?