Aflac: Leading on ethics by example
For Aflac, being an ethical company also means giving back to the community and raising funds to fight pediatric cancer.
Aflac takes corporate social responsibility (CSR) to heart.
"It’s no longer a box to check off on a survey form. Corporate social responsibility is required by today’s generations, and its importance is only going to grow," said Catherine Blades, senior vice president of Aflac corporate communications.
According to the 2015 Aflac Corporate Social Responsibility Survey, consumers are more likely to want to work for, purchase stock in and do business with ethical companies that demonstrate a commitment to philanthropy. CSR also helps a company attract investors. "The most encouraging statistic in the whole survey to me was the fact that more than 60 percent of investors insist on investing their dollar in a company with great corporate social responsibility programs, fantastic ethics and a wonderful reputation," said Blades.
"It’s up to every leader in corporate America to set the tone of corporate ethics from the top. They have to lead by example," Blades added.
For 10 years in a row Aflac has appeared on the Ethisphere Institute's World's Most Ethical Companies list. The program honors companies that excel in three areas: promoting ethical business standards and practices internally, enabling managers and employees to make good choices and shaping future industry standards by introducing tomorrow’s best practices today.
For Aflac, being an ethical company also means giving back to the community. Since 1995, Aflac and its independent sales agents have raised and donated $108 million to the Aflac Cancer and Blood Disorders Center of Children’s Healthcare of Atlanta.
Even kids are not immune to cancer. "Cancer is nondiscriminatory," said Josh Kirkland, assistant market director for the Southeast territory. "It doesn't matter if you're young, old, what race you are, what background you come from. We're all susceptible."
September is Childhood Cancer Awareness month. Watch the video to hear Kirkland and other Aflac employees explain why it's so important to not only talk about pediatric cancer but raise funds for a cure.