How often have you intended on a fresh and healthy midweek meal, only to find that your lettuce has wilted, your tomatoes are mushy and your mushrooms have dried out? My Produce Guy, a new service offered in the Atlanta area, with most of Cobb, Fulton, Gwinnett, and DeKalb counties covered (check out this map to see if your neighborhood is included) will now bring fresh fruits and veggies right to your door, making it easier for busy professionals, families and small businesses to keep their larders stocked with the healthy stuff. 

Following the lead of Publix supermarket, which is also offering delivery of groceries in the Atlanta area, My Produce Guy offers more than fruits and veggies, though; dairy, herbs, juices (including fresh squeezed lemon, grapefruit and orange), infused oils, and a few other items are also available. A small grocery section includes dried organic fruits, soymilk, peanuts, almonds and other nuts, and creamers. 

My Produce Guy buys produce every morning for the day's deliveries, the bonus for shoppers being one of convenience and also freshness, as opposed to the supermarket situation where one doesn't know how long food has been sitting on shelves. 

Since the key to healthy eating is to have delicious, fresh ingredients on hand, anything that makes getting it will inevitably positively affect your diet. After all, how likely is it that you will choose a low-quality frozen dinner if you have a healthier, fresher option? After all, a stir-fry or pasta sauce augmented with recently picked zucchini, carrots and broccoli takes as much time to throw together (OK, maybe five minutes more) as waiting for a frozen meal to get nuked. And certainly more satisfying — and at the end of the day, less expensive too. 

You could set up a recurrent delivery, taking the guesswork out of dinners, as you can plan them in advance (or at the least keep your favorite veggies handy for your easy go-to meals). It's also handy if you like to peruse recipes online as you can just flip from recipe to ingredients list on the website, ensuring that you'll never forget that random ingredient again.

You can order up until 10 p.m. the night before for the next day's delivery, and there are both organics and conventional produce available, depending on the item. And for the very laziest (or just busy) check out the aptly-named "Easy Box" which is available at various denominations, starting at $25; it includes a selection of the most popular fruits and veggies, like lettuce, cantaloupe, grapes, blueberries, bananas, tomatoes and more. 

Yes, cooking your own food is cheaper, healthier, tastier, and easier on the planet's resources, and with a service that delivers produce and other perishables, you can cut your carbon footprint (bulk delivery services use less gas than everyone driving to the grocery store individually). 

Starre Vartan ( @ecochickie ) covers conscious consumption, health and science as she travels the world exploring new cultures and ideas.

New company offers fresh produce delivery
My Produce Guy offers homes and businesses free delivery.