Many recipe blogs are labors of love created by thoughtful home cooks who want to share the dishes that have nourished friends and family. Some bloggers have succeeded in making a living off their recipe sites, but the majority bring in little money from their efforts. I envy their photography skills, their prop boxes of weathered boards and antique silver, and their eye for composition.
But I've grown frustrated lately with these Pinterest-worthy sites, despite their beautiful photos and wonderfully written stories. It takes far too much time to navigate pop-up ads and slow-loading pages due to the 20 beautiful photos and auto-play video ads, so I usually leave the page before I get to the recipe, which is usually way down at the bottom.
I suspect I'm not the only one who feels this way. I've noticed a growing trend in my social media feeds: I see fewer still photos of a perfect-looking dish with a link to a recipe site and more quick videos, like the one above, which show how to make a dish from start to finish in about a minute.
These videos don't have a host sharing personal anecdotes. In fact, they have no extraneous information at all. If you're not already comfortable around the kitchen, they may not have enough information for you. But, for most people who have basic cooking skills, these fast-paced videos are all you need.
Another thing that's appealing about these videos is that the finished dish is realistic; it looks like something that might come out of my kitchen. The dish isn't picture-perfect, but it is appetizing.
The Tasty videos like the one above are the ones I see most often on social media, but there are other sites that create similar fast-paced, no-nonsense cooking videos. Tastemade and Skinnytaste are additional sources for these quicker-style videos.
I'm certainly not sounding the death knell on longer-format recipe blogs. I know there are many people who enjoy them and are willing to wait to get to the ingredients and instructions.
There's room online for all types of cooking inspiration and recipe instruction. If this newer, quicker format is grabbing the attention of those who don't read cooking blogs and it's inspiring them to cook at home instead of grabbing takeout, than this is a very good thing.