Mark Zuckerberg has been inundated with press this week -- both good and bad. With the debut of the feature film about the uber-nerd, we see the ugly side of the Facebook mogul. And a well-timed $100 million gift to an ailing school system in New Jersey has people wondering if he is the next of the Bill Gates-style philanthropists.
But it is doubtful that Zuckerberg could have foreseen Greenpeace's new "Unfriend Mark" campaign:
The video produced by Greenpeace International is the latest in a series of artful and informative PSAs that are upping the ante for nonprofits struggling to find a place in the social media universe. This well-timed and completely adorable video is a bullseye.