Any PSA that uses one of the most beautiful songs ever written -- Fake Plastic Trees by Thom Yorke -- will instantly have me as a fan. But I really do love the beautiful simplicity of this video call-to-action by SHFT, one of the hottest "future green" websites around (which also happens to employ yours truly as a contributor on art and the environment).

It's only 30 seconds long and provides a direct hyperlink to an online petition that enourages the California Senate to pass a history-making bill next month -- AB 1998 -- which would be the first state-wide ban of single-use plastics in the U.S.

The bill cleared the California Assembly and could be a game-changer. California is the biggest consumer of single-use plastic bags (19 billion a year!). And despite all of its attempts to be the greenest state in the Union, until California passes a bill that finally regulates one of the State's (and our civilzation's) most conspicuous examples of needless waste, it won't have fully earned that title.

So Californians, let's make it happen!

California may soon 'ban the bag' launches video PSA to encourage a ban of single-use plastic grocery bags.