As the former face and voice of Apple, Jeff Goldblum is no stranger to hawking sleek gadgets. Now, the incomparable 61-year-old actor, star of '90s mega-blockbusters (“Jurassic Park,” “Independence Day”) and horror fare of both the horticultural and entomological variety (“Invasion of the Body Snatchers,” “The Fly”), is back selling iPhone-controlled LEDs in a light bulb ad to end all light bulb ads.

The light bulb in question is the “commercially viable” Link LED from GE, the mega-conglomerate’s entrant in the increasingly crowded smart LED playing field in which a modest starting price ($14.95) is emphasized over bells and whistles. I’ve yet to try out GE’s much-touted new bulb (I’m a Cree guy, myself) but after watching the deliriously weird Goldblum-starring advert, I’m sold. If they’re good enough for Goldblum, they’re good enough for me. The miracle of viral marketing at work, folks.

It helps that I also consider myself a fan of the two-minute commercial’s directors, Adult Swim’s Tim Heidecker and Eric Wareheim (aka Tim & Eric). Heidecker and Wareheim, who also worked with Goldblum in “Tim and Eric’s Billion Dollar Movie,” teamed with agency BBDO to create an outré/ridiculous faux light bulb infomercial titled “Enhance Your Lighting” that takes their typically surrealist comedic style to the hilt.

In the GIF gold mine of a spot, Goldblum — and a marvelously coifed headpiece — appears as “famous person” Terry Quattro, a super-slick gent whose passions include tickling the ivories while soaking in a hot tub, self-portraiture, moist towelettes and “really great lighting.” The set design is very “Behind the Candelabra” meets “Earth Girls Are Easy” (another Goldblum gem) and I love it.

But will off-kilter humor and a beloved character actor be enough to send consumers scurrying off to Home Depot — or “lighting servants” scurrying on their behalf — to invest in a $15 light bulb with WiFi connectivity? The jury’s still out but it looks like GE is having a whole lot of fun trying. 

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Matt Hickman ( @mattyhick ) writes about design, architecture and the intersection between the natural world and the built environment.

Jeff Goldblum sells the heck of out GE's new smart LED bulb
Here's hoping that Thomas Edison is rolling over in his grave ... with laughter.